Introducing Bare Blue

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-IRELAND’S FIRST PLASTIC-FREE, ECO-FRIENDLY PERSONAL CARE STORE- is Ireland’s first plastic-free, personal care online store, headquartered in Dublin. Catering for women and men, they stock a premium range of skin, body and hair products, such as shampoo bars, moisturizers and serums, bamboo toothbrushes, reusable razors, cleansers and solid perfumes. Their philosophy is that you shouldn’t have to sacrifice on quality to make the change to an eco-friendly option.

Founded by Dubliner Niamh O’Sullivan, an expert beauty therapist with a minimalist approach to life, Bare Blue was established in 2020. Given that cosmetic industry currently generates around 120 billion units of plastic packaging each year, the bulk of which is never repurposed, Niamh found that her love of quality personal care products wasn’t aligned with her values so she started to seek alternative options.

Following a move home to Ireland from Edinburgh, Niamh found that there was no one place in Ireland where she could purchase all her favourite eco-friendly personal care products and so Bare Blue was born.

Bare Blue stock mainly Irish products on their website and only use options from the UK and other countries where a comparable alternative isn’t available here. Bare Blue is also part of the TONTOTON programme, which is a plastic neutralisation programme that customers can donate to at the checkout.

“When I became more aware of the great need to shift to an eco-friendly world, I was surprised by how easy it was to make this my way of life,” Niamh said. “The benefits, on a personal level, have been huge and that’s when I decided to share this with as many people as possible. I want people to know that there are amazing and affordable, zero-waste, personal care products options out there, that mean you don’t have to accept lesser quality to be able to do your part to protect our planet.” 

When you buy from Bare Blue, you are keeping your plastic footprint to a ‘bare’ minimum.