Former journalist Gillian Daly has more than 10 years experience leading consumer lifestyle PR campaigns and creating headline grabbing press stories in the UK and Ireland. She holds a BA Communication Studies and a MA Journalism from DCU.

Gillian has big agency experience and has spent much of her career working in London on some of the most talked about campaigns including work with ASICS, Speedo, Holiday Inn, P&G and Aviva Athletics. Her years spent as a journalist in Ireland (freelance contributor to Newstalk, RTÉ Radio 1 and The Irish Times), Sydney and London has provided an in-depth knowledge of how the media work and how to get stories across the line.

Our experience and media expertise mean that we can deliver for your brand to boost your reputation and positioning. We have a passion for helping emerging lifestyle brands make an impact with freelance PR, driving positive press coverage and influencer relations. Our results driven approach gives all the benefits of working with a big agency, with the flexibility of working with a freelance boutique consultancy.